"Companies are exploring the representation of their own being, they are preserved, as based on the principle of identity, for the production of art. In this sense art stands guard. There is in these acts of representation something dizzying, seemingly impenetrable, however, we suspect that the scope, as long as one accepts to relate, not only the iconographic inventions of tradition, but contemporary practices of advertising disheveled, the ordinary train of humanity Never at a loss to convaicre finds to exist. "
extract of" Scar ", Pierre Legendre, 2007.
